The new era of entertainment: from AI-created hits to e-sports fever

According to Globmedia, which analyses the link between AI and music, 8% of the generative AI market in 2023 is related to applications of the machine learning tool in the music sector, representing a turnover of €275million. Furthermore, according to the same source, by 2028, AI-created pieces are expected to increase tenfold, potentially reaching 28% of today's royalty collections.

To explore these developments, DES – Digital Enterprise Show, Europe's event dedicated to exponential technologies, has launched a new forum dedicated exclusively to the digitalisation of entertainment. The meeting will analyse the transformation of this sector with a focus on the opportunities of disruptive digital solutions, highlighting AI, music, shows, and the growing world of esports.

Some of the experts present at the summit include Maria Weaver, President of Warner Music Group; Evelio Acevedo, Director of the Museo Nacional Thyssen-Bornemisza; Carlos Nuñez, President and CEO of Prisa Media; Ángel Durández, President of Arcadia Motion Pictures, producer of feature films such as Blancanieves, As Bestas and Robot Dreams, which have won more than ten Goyas; Emilio Esteban, music producer and member of the Latin Grammy jury; and Serge Goriely, Belgian filmmaker and AI researcher in the field of film.

At the same time, Serafin I. Bailey, marketing analyst in the fields of sport and entertainment, and Nicolás Madoery, specialised in the design of strategies for music industry projects based on technology, along with Cristian Larrosa, entrepreneur, singer, composer, and record producer, will present the study ‘IA+Música en LATAM’, the first collaborative research in the region on artificial intelligence and music ecosystems in Latin America.

The future of AI is here to stay. This is what Globmedia indicates, announcing that 35% of professionals in the music sector have already used AI, a number that grows to 51% in the under-35 segment, where the construction of content is essential. In this context, DES2024 will explore the opportunities for brands in the integration of technology in entertainment, an issue that will be discussed by Gonzalo Pastor, VP Global Business Development at Webedia, one of the players in online entertainment, and Pablo Muñoz, considered a pioneer of branded content in Spain.

In the same vein, Amy Peck, Founder and CEO of the exponential technologies consultancy, EndeavorXR, and Carlos Ochoa, President of the VR/AR Association Madrid Chapter, will give their point of view on the construction of new businesses through the inclusion of virtual reality, extended and immersive in the world of entertainment.

But if there is one sector that has fully incorporated virtuality into its concept and is in full expansion, it is that of esports. According to recent studies, e-sports will have earned around €40million in Spain by 2023. In this sense, José Ramón Díaz, CO-CEO of the GIANTX club; Haneul Lee, CIO of the KPI GAMING club; Diego Soro, CSO at the cybersports organisation, Team Heretics; and Fernando Piquer, CSO at the Canadian-based company dedicated to entertainment and sports, OverActivegg, will discover the cutting-edge technologies that are changing the landscape of this segment.

However, as a result of the industry's progress thanks to exponential technologies, entertainment is facing challenges to which it must respond. Among them are the risks arising from deepfakes, voice cloning, and the exploitation by generative AI of musicians' work without any compensation. Eulalia Martínez, CEO of the music content streaming platform Vackstage, and Ramiro McTersse, CEO of the management agency StepFamily, will examine the complex world of royalties and compensation for artists and authors in various creative areas.