Innovation areas offer focus at electronica

29th October 2014

Mick Elliott

0 0

Mouser Electronics is fielding a strong lineup of latest products and its of services for design engineers at electronica in Munich (Nov 11-14).This year, Mouser’s stand has four separately themed Innovation Areas. The first is dedicated to the “Supplier of the Day” - experts from Texas Instruments, Analog Devices, Freescale and Intel will be on hand to highlight and discuss their products in detail with visitors.

The second Innovation Area features MultiSIM BLUE, Mouser’s recently-launched PCB design integration tool, designed in collaboration with National Instruments Co. (NI) and available free globally in English, German and Simplified Chinese.

Mouser says its Dev Kit Innovation Area is a must-visit. It is offering low-cost dev kits to anyone who subscribes to its newsletters and there are competitions to win high-cost kits from leading suppliers. The fourth Innovation Area displays Mouser’s website, enabling visitors to experience how easy it is to find products and access many helpful resources, including a BOM tool, search accelerator, project manager and technical articles.

“This year’s show is expected to attract over 73,000 visitors from 79 different countries and is quite simply an unmissable opportunity for us to engage with our current and potential customers, strengthen existing business relationships and forge new ones with suppliers and speak with the media." comments Graham Maggs, Director Marketing, Mouser EMEA. “The world’s greatest trade fair for electronics components is the most exciting place for anyone in the industry to visit – this year’s theme “inside tomorrow” reflects what we aim to bring to design engineers – the products, tools and services to enable them to design tomorrow’s products today.”