'Knowledge is power' at CWIEME Berlin 2017

Representing design engineering, manufacturing, R&D, procurement, and management, the vast majority of these visitors are important decision makers and influencers in the electronics, electric motor, transformer, generator, automotive and energy sectors.

CWIEME Berlin is once again offering its complimentary matchmaking service to help connect these visitors with relevant suppliers as efficiently as possible. Among the 750 exhibitors present, visitors will find a diverse range of products on offer from design software, winding machines, insulation and shielding materials, to entire components, and quality testing services – everything required to design and bring an electric motor, transformer or generator to market.

“The matchmaking service is a very good tool to connect with contacts and companies that visit CWIEME Berlin. We found it very positive and have been recommending it to other people,” said Shaun Flaherty, Sales Manager at Italian electrical laminations manufacturer Sitem.

2017 will also see the return of the New Exhibitor Zone, designed to help visitors easily discover new suppliers and establish new contacts. “We had a lot of pre-scheduled meetings but also a lot of spontaneous meetings. Usually at showsyou have a lot of people passing by, looking at your booth and taking away some of the brochures but the average of the conversations that we had here was about 15 to 20 minutes, which is quite long for a fair, so that was a great success,” said Max Brandt, Head of Sales at copper and copper alloy winding supplier MKM (Mansfelder Kupfer und Messing).

Knowledge is power
Over the past four years, visitors and exhibitors alike have come to rely on CWIEME Berlin as a way to keep up to date with the latest trends and developments in product design, manufacturing materials, regulations and market conditions. To meet increased demand, CWIEME Berlin is introducing a series of 90 minute paid-for tutorials away from the show floor. These small group sessions will offer a private, interactive forum where those involved in the design, production and technical management of electric machines can network, refresh their knowledge, and take the time to explore key technical design and project challenges with experts in their field. CWIEME Berlin will also be running its regular schedule of free-to-attend key note speeches, seminars and workshops with a particular focus on new pathways to optimisation and efficiency; the next generation of transportation and e-mobility; and data, connectivity and automation.

“The presentations cover a wide range of subjects so they can enable producers and manufacturers to have some different views on their problems and maybe help them come to some innovative ideas,” said Dr. Ivana Mladenovic, a Research Scientist at Siemens AG, who participated in last year’s seminar programme.

CWIEME Global Awards
In 2017 CWIEME Berlin will also be holding its first CWIEME Global awards, celebrating excellence from across the electrical engineering and manufacturing industries. In each of the eight categories, winners will demonstrate design ingenuity, efficiency and operational excellence, outstanding teamwork, and strategic thinking.

“With so many new applications and material and technical developments gaining prominence, it is an extremely exciting time to be part of the electrical design and manufacturing industry. We are very much looking forward to discovering some of these innovations and rewarding achievements as part of the CWIEME Global Awards,” said Haf Cennydd, CWIEME Portfolio Director at Ascential.

CWIEME Berlin
Dates: 20th-22nd June 2017
Venue: Messe Berlin, South Entrance, Messedam 22, 14055 Berlin, Germany
Opening times: Tuesday and Wednesday 09:00-18:00, Thursday 09:00-16:00
Admission: An on-site registration fee of €40 will apply for those who have not already registered for free online.