Jargon PR appointed official partner for Digital Transformation Europe 2022

Digital Transformation EXPO (DTX), Unified Communications EXPO (UCX) and its co-located event Internet Retailing EXPO (IRX) will bring tech industry professionals together to look at ‘Breaking Down Silos’, empowering innovators to build and execute transformation strategies that match technology with business needs and desired outcomes. 

Topics covered across the two days will include cloud transformation, cyber security, DevOps, unified communications, future networks, data and AI, whilst also discussing sustainability, talent and skills, diversity, inclusion and belonging.

Keynote speakers for the event are Formula One World Championship winner Jenson Button, investigative journalist Carole Cadwalladr and award-winning financial commentator Susannah Streeter. 

Over 300 speakers across 16 stages will share expert guidance on digital transformation, as well as the latest ‘must-have’ technologies for businesses.

Jargon PR will work with DTX + UCX Europe’s organisers - Clarion Events - to support the event, educate audiences and generate awareness on key digital transformation topics to drive media and wider attendance. 

The campaign will utilise a variety of PR tactics to build excitement in the run up to the show using news, features and thought leaders to drive coverage and will manage a proactive press office which will coordinate interviews with leading industry figures - all positioning the DTX + UCX event brands at the heart the latest digital transformation technologies. 

Jargon PR’s Associate Director Sue Souter commented: “We are delighted to be back working with Clarion Events as they bring some of the world’s biggest tech brands together for two days of focused discussion around digital transformation. Jargon PR’s Manchester team will build awareness of the show with key media, drive registrations and maximise coverage on the topics, speakers, sponsors who are game-changing in this space.” 

James McGough, Managing Director of Clarion Events - Technology Portfolio said: “Having worked with Jargon PR for this event both in London and Manchester before they have already hit the ground running again this time and are providing a programme of PR and press office services to maximise media engagement in what we are doing. With their help, we’re excited to bring these shows together to show the world how to leverage new, emerging digital transformation technologies.”