How to be successful in the Chinese automotive market

11th June 2015

CWIEME Ltd

Jordan Mulcare

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Between 2005 and 2013 the global automotive industry grew by near 30%. During this same period, the Chinese automotive industry grew by 282%. These impressive figures form the backbone of a seminar on opportunities for the global electronics and electrical manufacturing communities by Dr. William Cai at the forthcoming CWIEME Shanghai exhibition.

CWIEME Shanghai is Asia’s premier tradeshow, conference and networking event for coil winding, insulation and electrical manufacturing, which will welcome thousands of visitors to the National Exhibition & Convention Center in the greater Hongqiao area of the city, 23^rd to25^th June. A notable proportion of CWIEME Shanghai’s visitors will stem from the automotive sector. Others will come from the energy generation and distribution, industrial equipment, consumer electronics and household appliance sectors.

Dr. William Cai’s seminar, held on Tuesday 23^rd June, aims to provide visitors, domestic or international, with the technical and commercial insight required to be successful in the Chinese automotive market. Having worked internationally for over 30 years, including 15 years in academia and 18 years as a chief engineer for hybrid and electric motors.

Dr. Cai’s designs have been integrated in a wide range of vehicles including the Cadillac Escalade, Mercedes-Benz ML450, BMW X6,Chrysler Aspen, the Chevrolet Silverado pick-up truck and the Fisker Karma. As the founder and CTO of Jing-Jin Electric, based in Beijing, he leads the development and manufacture of range-extended EV motors and hybrid transmission motors.

“The Chinese automotive industry has exploded in recent years and for the next five years at least shows no sign of slowing down,” says Dr. Cai. “This alone offers many opportunities in China for electronics and electrical component suppliers, but combined with the growth in popularity of HEVs is good news indeed for CWIEME Shanghai exhibitors.”

“Despite these market changes, however, Chinese winding equipment, insulation materials and e-motor suppliers cannot assume that these opportunities are theirs for the taking,” Dr. Cai says. “There is tough competition from suppliers in Germany, Italy and Japan that have an excellent reputation on the global stage. Deals will not be won on national loyalty, rather on a combination of price, quality and reliability.”