Educational content gives printers the power to expand their business

The Digital Seminars content will provide printers with key insights into digital printing technology and real life examples to inspire them whether they’re already established, or just starting out. The free seminar sessions will run on all four days of the event and will be located on the show floor (stand T170, hall 7) so visitors can easily plan attendance into their schedule.

Sessions in the Digital Seminars area will focus on all aspects of digital printing and digital textile printing, offering a variety of topics for printers to choose from, depending on their business focus. Each seminar’s subject has been chosen in-line with the main trends identified in the FESPA Print Census.

Digital wide format print seminars already confirmed include sessions on Industrial which will explore how relevant digital print is within the functional print segment, hosted by industry Consultant and Analyst, Sophie Matthews-Paul with a panel of industry experts. Sophie will also present a seminar titled, Back shoring and what it means. Marco Olivotto, Owner of Marco Olivotto & C. snc, will discuss the importance of understanding colour management to be successful in a challenging world in the seminar titled Colour management in the cross media printing world. Marco will also present a session on The colour that refused to print, where he will refer to user case studies to help printers understand how to deal with unprintable colours, as well as Process standard digital – the path to standardisation.

The session Label UV printing – customer experiences, trends and drivers will be hosted by Justin Hayward Math PhD MBA, Director - CIR Ltd. Change Agent and Marketing Communication Experts, Jan van der Spoel and Roland Biemans will offer practical insights on how to anchor customer centric best practices and get higher conversion rates in the sessions: Connecting the Dots – the power of the persona. Gerrando Cerros, CEO at CMA Imaging and Vicky Barrett, Design and Merchandising Manager at Clarins Fragrance Group will host a session titled There’s no excuse for inaccurate colour in retail applications where they will explore how, with the right tools, guesswork and chance are eradicated from colour matching and management, and why this is vital for brand owners in every sector.

Confirmed talks focusing on textile printing include: 3D printed clothing, where Gavin Drake, Director of Garment Printing will provide a snapshot into what the future of 3D printing is for the garment printing industry. Gavin will also present Direct to garment printing – should we or shouldn’t we?, and Screen printing and direct to garment. Justin Hayward will also host a textile session titled Dye-sublimation digital textiles printing trends, drivers, markets and growth.

Roz McGuinness, Divisional Director, FESPA, comments: “This year’s educational programme will provide thought-provoking content from industry professionals to help visitors identify new opportunities to grow and expand their business, as well as providing general business and industry advice. Knowledge share and best practice are key values to FESPA and through our content programme we can provide the latest industry, technology and application information to help printers think about the possibilities for diversification.”

Other content at FESPA Digital 2016 for visitors to take advantage of include the Sign Seminar area, located in European Sign Expo (stand A170, hall 2), providing exclusive presentations on everything related to signage. Those interested in learning more about digital textile printing can also attend FESPA’s one-day Digital Textile Conference, which will take place on the 8^th March at the RAI. Printeriors will also host a dedicated one-day conference on 10^th March, where designers and printers will present seminars looking at the latest trends and applications in this growing sector.