Delta Air Lines to deliver CES Keynote at Sphere

On stage at Sphere, the next-generation entertainment medium that is redefining live experiences, Bastian will take the audience on an immersive journey highlighting Delta’s vision for using technology to enrich human experiences. This will mark the first CES keynote ever hosted at the groundbreaking venue.

“Technology is a powerful tool, but it’s people that make true innovation possible,” said Ed Bastian, Delta CEO. “We’re on the brink of a new era, and I can’t think of a better way to demonstrate how the Delta team will leverage cutting-edge advancements to propel our next century of flight.”

This will be Delta’s third CES appearance following the conference’s first keynote remarks by an airline in 2020, as well as in 2023 when Delta announced fast, free onboard Wi-Fi across its fleet for SkyMiles Members. 

“After celebrating CTA’s centennial year, we recognise what a pivotal time this can be for an organisation and we are thrilled Delta is sharing part of this special moment with us at CES,” said Gary Shapiro, CEO, CTA. “We know Delta has the vision to continue disrupting how we travel by leaning into technology and I can’t wait to see how they bring that to life at Sphere. The sky is the limit.”

Throughout the presentation, Delta will employ Sphere’s next-generation technologies, including: its globally-recognised exterior – the “Exosphere” – the world’s largest LED screen; the interior display plane – the world’s highest-resolution LED screen; and the world’s most advanced audio system, Sphere Immersive Sound, powered by HOLOPLOT.   

“Sphere is a powerful platform for brands to connect with key audiences, leveraging next-generation technologies to boldly deliver a one-of-a-kind experience and amplify their message,” said Jennifer Koester, President and COO, Sphere. “The teams at Sphere, Delta, and CES share a passion for innovation and storytelling, and this keynote is going to be unlike anything this audience has ever experienced before.”

To support CES attendees from around the world, Delta will increase service in and out of Las Vegas and offer expedited CES badge pickup for Delta SkyMiles Members arriving at Las Vegas' Harry Reid International Airport (LAS) from January 5-7.

Delta’s keynote experience is at 5 p.m. PT on January 7. This event is only open to credentialed CES attendees, and a separate ticket will be required to access the keynote. More details will be provided in the coming weeks. Dive in to connect with tomorrow's tech today at CES 2025 from January 7-10 in Las Vegas.