Delivering the future of AR experiences at live events

14th March 2016

Jordan Mulcare

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AR Experiential is pleased to announce a strategic partnership with Engine Creative that will support the ongoing development and commercialisation of the immersar event experience platform and position both organisations for consumer adoption of Smartglasses.

With Augmented Reality at its heart, immersar will launch as the go-to platform for Smartglasses based multi-sensory experiences. Engine Creative’s award-winning AR and context aware publishing platform Reality Engine will now power immersar experiences at live events.

AR Experiential is a specialist agency evolved from a background in event operations. Engine Creative is an award winning creative services and digital products agency who are experts in bringing brands to life through mobile and emerging technology such as AR, VR and wearables. The partnership cements a shared strategic vision that both organisations seek to position for where the physical and digital worlds of marketing and communications will ultimately converge.

On announcement of the partnership, Scott Hope, Commercial Director of AR Experiential said: “We’re really excited to be partnering with a well-respected agency Engine Creative, one of the few that have mastered the development of augmented reality and share our passion for physical and digital integration. Collectively we’re in a strong position to deliver rich and interactive brand experiences across the events and retail space.”

Matt Key, Managing Director of Engine Creative comments: “The collaboration with immersar is part of our ongoing vision of bringing AR, VR and proximity experiences to brands looking to build useful connections with their audience. Our award-winning platform Reality Engine is capable of powering amazing AR experiences and we’re excited to work with Scott and the team at immersar on this new venture in the events sector.”

AR Experiential are exhibiting at Wearable Technology Show, ExCeL London on 15^th and 16^th March, stand 186 where representatives from both organisations will be on hand to discuss the portfolio of products that the partnership will represent. Scott Hope from AR Experiential and Engine Creative’s Andy Wise will also be discussing innovation in Augmented Reality in the AR conference track at 11:25am on Wednesday the 16th of March.