Dassault Systèmes at CES 2025 unveils AI-powered virtual twins
Dassault Systèmes is showcasing visitors the future of healthcare and wellness, where virtual worlds are helping people live longer, better lives, at CES 2025. Interactive storytelling, real-world applications, immersive visualisations, startup presentations, and expert discussions will demonstrate how virtual twins and real-time data unite to address global health challenges while pushing the boundaries of personalised health.
At booth 8705 LVCC North Hall, the interactive exhibit ‘The Virtual Human Experience: A Journey Through the Virtual City of Life’ reimagines the human body as a vibrant, fully functioning city to highlight the limitless possibilities of virtual twins in predicting diseases, tailoring treatments, and guiding public health strategies. This dynamic visual representation of AI-driven health optimisation reveals the deep link between biology and engineering through systems of interdependent parts that communicate and adapt to maintain balance and resilience.
Each organ is brought to life as an essential city structure – the brain as city hall, the heart as the power plant, and more – while glowing “digital veins” connect each virtual twin organ, symbolising the flow of data much like the bloodstream carries nutrients throughout the body. Three use cases on an athlete’s brain, a heart patient, and a virtual gut detail the role of virtual twins in personalised treatments, surgical planning and medical device development.
Other booth highlights on the impacts of virtual twins across health and wellness include:
- Virtual twins of the heart and brain offering precision insights that enable life-saving interventions and proactive care
- Virtual clinical trials and wearable sensors with Dassault Systèmes’ MEDIDATA solutions that transform access to cutting-edge treatments through inclusivity and personalisation
- Precision footwear virtual reality experience in partnership with ASICS, where AI, biomechanics and materials science combine to create customised insoles that reduce biomechanical stress and improve posture and athletic performance
- Hourly talks from Dassault Systèmes experts and partners on the latest technological advances and trends in consumer health
In addition to the booth, Dassault Systèmes will feature its 3DEXPERIENCE Lab open innovation lab and startup accelerator program in Eureka Park. Three of the lab’s startups – Atacama Biomaterials, Strong by Form, and Pacify Medical – will be on site to share how the 3DEXPERIENCE platform enables them to design, simulate, and develop their disruptive innovations, and demonstrate their dashboards and prototypes.
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