Cyber security joins agenda at Consumer Electronics Show

The Personal Privacy Marketplace will focus on personal cyber security products and solutions. From smart wallets and safe payment apps to secure messaging and private internet access, companies in this area will showcase technologies that protect consumers.    

The Cyber Security Marketplace, presented by the Gold Identity Federation, has been shaped to attract an audience who want to learn about the newest technologies and strategies they can adopt to protect their information online. The area will provide information on how service providers are joining together to replace the ineffective username/password system as well as how users are accessing private accounts with a simple PIN, sharing encrypted files in the cloud, blocking lost devices and more.

The Gold Identity Federation will officially launch at the 2015 CES and any service provider can join to utilise this authentication service and any mobile device user can sign up for their own free, secure identity.   

“As we all embrace the convenience and “always connected” powerful capabilities of our electronics devices, our privacy and security take on even more importance,” said Karen Chupka, senior vice president, International CES and corporate business strategy, CEA. “We developed the Personal Privacy and Cyber Security Marketplaces to highlight companies and organisations who are developing advanced solutions to stop identity theft, fraud and other cybercrimes. We are excited to experience these new innovations designed to protect our personal information.”   Major exhibitors located within the Personal Privacy Marketplace include: Vysk, Hyprkey, iWallet, Private Internet Access and Silent Pocket.