CES keynote features executives from Google & Disney

8th December 2014

CES

Siobhan O'Gorman

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The ‘Brand Matters’ keynote at the 2015 International CES will feature executives from Condé Nast, Fox Networks Group, Google, McDonald’s and Disney. The 2015 CES, which is organised by CEA, will run from 6^th to 9^th January, in Las Vegas, Nevada. This keynote, which is scheduled to take place on 7^th January at 3pm in the Westgate Theater, is a CES programme specifically aimed at the advertising and marketing communities.

In the form of a panel discussion, moderated by Wenda Harris Millard, President and Chief Operating Officer of MediaLink, the keynote will highlight how the evolution of hardware and software enables more dynamic content creation and distribution. Those taking part in the panel discussion will include Jay Rasulo, Senior. Executive Vice President and Chief Financial Officer, Disney; Bob Sauerberg, President of Condé Nast; Randy Freer, President and Chief Operating Officer, Fox Networks Group; Margo Georgiadis, President of Americas, Google; and Deborah Wahl, Chief Marketing Officer, McDonald’s USA.

“We are thrilled to have these leading marketing and media innovators joining us to discuss how technology is changing the way we do business and interact with consumers,” said Gary Shapiro, President and Chief Executive Officer, CEA. “These executives are fantastic additions to our ‘Brand Matters’ keynote. We look forward to a dynamic discussion regarding the challenges of navigating, and the opportunities surrounding, the intersection of media, marketing, technology, and entertainment.”