CES 2025: trends to watch

In his keynote at the Research Summit, he explored themes ranging from generational influences on tech adoption to the convergence of AI and sustainability.

Understanding tech through a generational lens

Comiskey emphasised the significance of generational shifts in shaping the relationship between humanity and technology. Gen Z, born between 1997 and 2012, now represents the largest global generation, accounting for one-third of the global population. With 27% of the OECD workforce in 2025 belonging to this cohort, their financial and cultural influence is profound.

“Gen Z grew up with smartphones,” Comiskey noted. “They are arguably the first true digital natives.”

This demographic’s affinity for technology translates into rapid adoption patterns. A CTA study revealed that 60% of Gen Z are early adopters, owning an average of 13 tech devices per household. Their purchasing habits are also increasingly influenced by sustainability, with products boasting multiple sustainable features being 2.5 times more likely to be purchased.

AI and the rise of digital coexistence

Artificial intelligence (AI) remains a key theme. Comiskey highlighted how generative AI (Gen AI) is transitioning into autonomous AI agents, which are redefining business operations, including payroll and customer relationship management. Digital twin technologies, like NVIDIA's Earth 2 project, exemplify how virtual environments are driving innovation at reduced costs.

“AI isn’t just a hype cycle,” he remarked. “Consumers are becoming more discerning about its capabilities, with 93% of US consumers now familiar with generative AI.”

AI’s integration into consumer hardware – such as smart glasses, vehicles, and home devices – has turned these tools into intelligent platforms, enhancing personalisation and utility.

Sustainability and the energy transition

Comiskey framed the ongoing energy transition as the "third revolution" in power sources, moving from fossil fuels to net zero carbon alternatives. Companies at CES are showcasing innovations in renewable energy, grid resilience, and experimental technologies like green hydrogen.

Data centres, responsible for 40-60% of their emissions from cooling, are now being reimagined with sustainable designs. Additionally, smart home energy solutions and microgrid innovations are gaining traction.

“Sustainability is not just a value proposition; it’s an innovation imperative,” Comiskey asserted.

Mobility and smart communities

Mobility emerged as another focal point, with advances in electric and autonomous vehicles taking centre stage. Scout Motors has unveiled new EV models, while exhibitors like Toyota are highlighting the ‘City of the Future’ which includes flying cars and AI.

Connectivity is reshaping vehicles, with satellite-linked cars and road-to-Cloud solutions improving reliability and efficiency. Autonomous driving, supported by LiDAR and AI-powered sensors, is evolving rapidly, though uneven regulatory frameworks remain a challenge.

“We’re advancing towards autonomy,” Comiskey said, “but its adoption is uneven due to regulatory disparities.”

The future of health and longevity

The intersection of technology and healthcare is accelerating the pursuit of longevity, defined by longer, healthier, and better living. Advances in precision medicine, remote care, and wearable devices are reshaping patient outcomes. For instance, wearable devices can now detect diseases such as bipolar disorder through piecing data.

“What is the point of living longer if we don’t feel better as a whole?” Comiskey asked.

Innovations like non-invasive hormone sensors and AI-driven diagnostics are empowering individuals to take control of their health. Meanwhile, companies such as L’Oréal are leveraging technology to boost confidence through personalised beauty solutions.

Quantum computing: the next frontier

CES 2025 marks a pivotal moment for quantum computing, with its first dedicated track highlighting its growing relevance. Comiskey described the 2020s as the "intelligence decade," setting the stage for a transformative 2030s.

“Quantum is no longer just a concept; it’s a roadmap to the future,” he concluded.

A human-centric tech future

Comiskey’s presentation underscored a central theme: technology must remain human-centric, addressing societal challenges and improving daily life. From sustainability to longevity, CES 2025 showcases how innovation is reshaping our world.

As Comiskey aptly summarised: “Innovation will be more human-centric than ever, leveraging data to personalise outcomes and improve lives.”

Stay tuned for more news from CES 2025.