CEA launches sports technology showcase at CES 2015

The marketplace will feature the most recent products, services and trends in sports technology, placing a global spotlight on this fast-growing category. The Sports Tech Marketplace will be located within the Sands Expo at CES Tech West.

The Sports Tech Marketplace will be part of CES Tech West which includes the Sands Expo (Sands), The Venetian and Wynn/Encore exhibits. Tech West will also feature leading companies and the newest innovations in lifestyle technologies, including fitness and health tech, smart home, the Internet of Things, sensors, startups and other high-growth technologies changing the way we work, live and play.

“Technology is being used more and more in sports, and the 2015 CES will be the ‘can’t miss’, best place to experience the wide range of these products and solutions,” said Karen Chupka, Senior Vice President, International CES and Corporate Business Strategy, CEA. “Sensors, wearables and mobile technologies are revolutionising sports by providing real-time information that enables us to better achieve our athletic goals. CES is at the forefront of this emerging category and we’re pleased to partner with SFIA to bring it to life.”

“Technology has driven some of the greatest innovations in our industry,” said Tom Cove, President and CEO, SFIA. “We’re proud to partner with an organisation like CEA to launch the Sports Tech Conference and Marketplace. We see technology revolutionising the current sports landscape and we’re only at the tip of the iceberg. The combining of these two storied associations to produce the conference and marketplace ensures that it will be of the highest quality. We hope Vegas and the tech industry is ready for the sports industry, because we’re ready for them.”

The 2015 CES is scheduled to run January 6-9, 2015, in Las Vegas, Nevada. Registration is now open.