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ARM inspires graphics-rich, energy-efficient mobile apps

24th June 2014
Nat Bowers
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ARM and PlayCanvas, the cloud-hosted game development platform, will demonstrate the best techniques and tools for both native and browser-based application development on mobile devices. With presentations and live demonstrations suitable for both experienced and beginner developers, ARM and PlayCanvas will offer an educational and inspirational experience to all who attend.

The mobile games industry is booming and estimated to be worth more than $22 billion by the end of next year. If you want to deliver a stand-out user experience in this attractive market, it is imperative to learn how to recognise easily and overcome familiar performance bottlenecks in mobile games. Through talks, demonstrations and in-depth analysis of scenes taken from real applications, along with the use of popular and easily accessible tools from both Unity and ARM’s own collection, attendees will gain the knowledge they need to generate a high performing, energy-efficient application that will get itself noticed.

This will take place at the ARM booth, Gamelab Barcelona at Filmoteca de Catalunya, Placa de Salvador, Segui 1 Barcelona, Spain, June 25 - 27, 2014.

ARM and PlayCanvas at Gamelab Barcelona 2014:

  • Wednesday, June 25, 11 a.m. - “Future of Mobile Entertainment,” Chomon Room- Gemma Paris, Developer Community Manager, Media Processing Group, moderates a panel discussion with Sean Alexander (Microsoft), Robert Schoeppe (Sony Mobile Communications), Xavier Carrillo (Digital Legends Entertainment), Miguel Ángel Pastor (Halfbrick)
  • Thursday, June 26, 11 a.m.  - “Profiling Unity Games on Mobile Platforms,” Laya Room Angelo Theodorou, Senior Software Engineer, Media Processing Group,
  • Thursday, June 26, 4:30 p.m.  - “Performance Optimization and Debug Tools for Mobile Games with PlayCanvas,” Laya Room Jonathan Kirkham, Senior Software Engineer, Software Development Group
  • In addition, at the ARM booth you will see:
    • Interactive HTML5 and WebGL applications built using the collaborative PlayCanvas development platform,
    • Methods to reduce the energy consumption of mobile apps, including the benefits of Adaptive Scalable Texture Compression (ASTC)  for texture compression and transaction elimination,
    • Stunning mobile games running on ARM Mali GPU-based devices, designed to highlight the latest features of Unity3D such as Enlighten technology and physically based shading.

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