Electro Rent reignites Keysight distribution pact in Europe

The company is now recommencing the agreement to become a distributor for Keysight’s premium range of distribution products covering more European countries covering the UK, Ireland, France, Italy, Spain, and Portugal.

Electro Rent says the move is the beginning of its expansion to a full multi-vendor offer for purchasing new equipment.

This new distribution agreement with Keysight further extends Electro Rent’s offering, adding to the core business of rental and financial solutions, to give customers even more choices.

Complementing this, the company also offers quality certified used equipment, as well as asset management and tracking services to maximise the efficiency of test operations.

This gives customers a full range of procurement options and associated services to save money and optimise how they deploy equipment.

Electro Rent has original equipment manufacturer (“OEM”) distribution arrangements in place with several major brands in the US and previously had a similar relationship with Keysight in Europe, and the new move represents a further strengthening of this long-standing partnership.

“This is a significant move for Electro Rent back into distribution with Keysight, one that will allow us to offer new-purchase electronic test and measurement equipment, alongside our existing rental service,” states Gavin Lessing-Caller (pictured),Senior Vice President and General Manager EMEA at Electro Rent.“By offering a true full-service portfolio of procurement options to the test and measurement market we can meet the needs of an ever-broader customer base, particularly companies looking for a more strategic approach to test procurement that supports innovation and growth. Electro Rent becomes ‘One Source’ for all test and measurement needs, regardless of CAPEX or OPEX preference. Companies need look no further than Electro Rent for the right solution.”

Until now, the ‘buy’ or ‘rent’ options for test and measurement equipment have remained somewhat separate, making it difficult for many companies to make like-for-like comparisons regarding the best procurement options.

With the focus on One Source of solutions, customers will gain immediate access to Keysight equipment available off-the-shelf, alongside expert technical support from both companies.Electro Rent is looking to expand the One Source offering with other prominent test and measurement OEMs in the near future.