CELUS goes global to simplfy electronics design

Using smart algorithmsand the use of machine learning and AI it empowers engineers with the ability to find the right components for their projects through.

“With more than 600 million components available to electronics designers, the task of identifying and selecting the ones right for any given project is at best a challenge,” said Tobias Pohl, co-founder and CEO of CELUS. “We developed the CELUS Design Platform to handle the heavy lifting and intricate details of product design to drive innovation and expand demand creation in a fraction of the time required of traditional approaches. We were told that such a system was impossible, but we did it and are now expanding its reach to end users and component suppliers around the world.”

In an online demonstration by Pohl it took no more than 20 minutes to produce a schematic for an electronics-based temperature sensor in containing all the necessary components, including a microcontroller, motor driver, sensor and memory. The system delivers a schematic and a bill of material. The design can then move on to one of three EDA platforms offered by CELUS – KiCAD, Altium and AutoDesk Eagle.

“Using the AI-driven CELUS platform component selection is automated and simplified, the system gives choices, it doesn’t dictate, users should see it as a trusted advisor,” says Telson. The company currently has 17 million parts accessible to users, via component aggregation sites, and direct with suppliers and distributors.

“It’s a cloud-based system that enables engineers to undertake designs on their laptops, desktop or tablets.”

CELUS contends that this takes months off the traditional electronics design journey where engineers pore over datasheets from various suppliers for their hardware requirements, work on an architectural design, and go back and forth finding complementary parts to complete a schematic.

“Semiconductor makers have all the technical information on their products and then put it all on a datasheet for engineers to read, for me, that makes absolutely no sense, it’s absurd,” argued Pohl.

CELUS is targeting engineers at the long tail of small to medium-sized companies that component suppliers can find difficult to reach.