Bel launches new website designed to elevate customer experience

In addition to consolidating Bel's power products into one convenient location, the website is designed to enhance functionality, improve user experience, and provide efficient access to our extensive product catalogue.

The new website features a robust, AI-powered parametric search function, enabling users to quickly locate and compare multiple products. Engineers will benefit from an expanded resource library, which includes new short-form formats such as blog posts and FAQs, along with a comprehensive collection of technical papers. Additional updates include real-time stock checks with pricing, responsive layouts across all devices, and an ADA-compliant design.

"Our vision is to become the supplier of choice for our customers. A key way to achieve this is by ensuring designers have the tools they need when developing an end product or application," said Dan Bernstein, CEO of Bel Fuse Inc. "By consolidating our websites, providing versatile online tools, and continuously investing in our digital presence, we aim to create a user-centric environment where engineers can explore, compare, and design with our products. This has been a key focus for us, and we’ve already seen a positive impact with our interconnect catalogue website, www.cinch.com, which launched in early 2024. Our digital focus and approach will remain a core strategy for Bel’s future."

The launch of the new website will consolidate the assets, resources, and product data from the former Bel, CUI, and EOS Power sites. We have prioritised maintaining access to previously available information, ensuring that all content from the old websites is fully integrated into the new platform. This commitment guarantees a seamless transition for our customers, with no disruptions to product availability or the loss of valuable materials.