Sondrel appoints John Chubb CEO

He is a Chartered Engineer and a former Royal Naval Commander.

Central to Chubb’s vision for Sondrel is a focus on the company’s core strengths. He emphasised that customers choose Sondrel for its exceptional ability to design ultra-complex, custom chips for next-generation products, leveraging the latest nodes and cutting-edge design expertise.

To achieve this efficiently and cost-effectively, Sondrel has heavily invested in its Architecting the Future design platform. This platform facilitates the fast-tracking and de-risking of new designs by utilising pre-defined starting architectures. These architectures cover a broad spectrum of performance and data throughput.

Once customers define the parameters their application and software require, Sondrel’s design architects can select an appropriate starting architecture and customise it to meet the desired Power, Performance, and Area (PPA) specifications. The platform's modular structure allows it to scale from low-power battery solutions for IoT devices to automotive and High Performance Computer (HPC) AI applications.

Chubb said: “It is always exciting to be joining a company that is undergoing growth and transformation as you can have a positive role in actively shaping its future. Sondrel has built up an impressive reputation over the past two decades as one of the world’s leading design houses that specialises in bringing ultra-complex custom digital chips to market for its customers."

“We are delighted to have such a highly experienced CEO join Sondrel. His breadth of experience and track record of leading growth will be invaluable in forging a new exciting future for the company," Graham Curren, Founder, Sondrel.