Percepio announces new hires and explores new markets

Thanks to the relocation and successful hiring drive, the company is ready to explore IoT, automotive and other new market opportunities, and is well prepared to support the upcoming product launches during the rest of 2021.

“Having a dedicated Nordic Sales Team is a huge step forward for Percepio. The company counted a number of large Swedish industrial companies among its first customers, but since then we have mostly focused on our global distributor network and our rich home turf has not received the attention it deserves,” said Mike Skrtic, Percepio VP Sales and Marketing. “The innovation climate in Sweden is second to none and we are actively seeking development partners; in fact, we are already seeing promising results.”

A recently announced collaboration with German Lauterbach, aiming to combine the visual trace diagnostics of Percepio Tracealyzer with Lauterbach’s high-end tracing technology, represents a breakthrough for Percepio, and a possibility to make further inroads into the large automotive market.

With more embedded development projects moving to the IoT, Percepio DevAlert, a cloud-based monitoring service that allows IoT device developers to diagnose and fix problems in field-deployed firmware, also provides tremendous untapped market potential.

Driving these opportunities specifically in Percepio’s home region is the focus of the new Nordic Sales Manager, Niclas Lindström. Coming to Percepio with a passion for customer-focused sales, he brings with him 20 years of experience from the Swedish and global embedded market.

Niclas will be supported on the technical side by Senior FAE Kristoffer Martinsson, who has been specialising in embedded development tools, primarily debug and trace tools for both MCU and MPU, for more than 15 years.