Cliff Electronics appoint Louis Cusack as Product Manager

Louis will be responsible for managing and growing sales in the Midlands and North of England and be involved with new product introduction and development of new markets.

Staring his electronics career in manufacturing Louis progressed to having a successful career in sales into the Military Aerospace and Defence market where he was involved with specifying and supplying cable assemblies and associated connectivity components.

He says: “I am very pleased to have joined Cliff Electronics as a Product Manager and I am sure that my experience of selling into a number of high-reliability markets for the last 8 years will be particularly useful in my new role. My background in Cable Harness Assemblies has allowed me to build a wealth of knowledge of connectors and associated components which I will use in my new adventure at Cliff. I believe I will bring additional sales and innovative ideas to continue the growth of Cliff Electronics. I will use my drive and hunger for success to develop new sales leads and generate new product ranges moving forward.”

John Hall, Managing Director of Cliff Electronics, says: “This is a strategic appointment for Cliff and Louis will be tasked with sales development as well as with helping us develop a road map for new product development and increase the markets we serve. Louis will carry out market research to find future products for Cliff to manufacture as well as assist with the development of our website.”