AI Assistant appoints Helen White as Operations Director

Helen has played a key role in the growth of AI Assistant to date – supporting the development, promotion, and implementation of the business’s range of automation solutions among automotive retailers across the UK.

She brings a wealth of motor industry experience, having been Head of CRM for Inchcape in the UK for more than 10 years, as well as time spent with Mercedes-Benz UK and a variety of marketing roles for retailers across the network.

This new role will see her take on increased responsibilities for the strategic direction and operational performance with a focus on delivering exceptional client experience – ensuring AI Assistant’s automation solutions run as smoothly and effectively as possible for automotive retailer teams.

Commenting on the appointment, AI Assistant Director, Ritchie Kelk, said: “I am delighted to see Helen take up her new role as Operations Director. She has already proved to be a vital asset for the business as we have introduced our range of automation and AI solutions into the motor industry. As a senior management team, we are excited about the contribution she will make to the future strategic development of the business.”

Helen White added: “I have thoroughly enjoyed my time so far with AI Assistant and I am thrilled to be taking on this additional responsibility at such an exciting and interesting time. I’m looking forward to helping to shape innovative product implementations for all our new customers, as well as working with our existing clients to find new ways they can use automation to unlock efficiencies and empower their people to focus on revenue generation.”