ZTE to Power Mass-Market Mobile TV in Brazil in Time for Fans to Enjoy 2010 World Cup

The new data card was designed by ZTE Corporation based on Siano’s high performance SMS1130 multi-standard receiver chip, which supports the Brazilian Integrated Services Digital Broadcasting - Terrestrial (ISDB-T) DTV format. It provides unparalleled performance with record-breaking sensitivity levels that enable near-perfect mobile TV picture quality. The card is compatible with all standard notebooks, netbooks, and desktop PCs.

Vivo was the first operator to launch mobile devices – both handsets and modems – compatible with the national ISDB-T digital TV standard technology. Following Brazil, Argentina and Chile, other countries very likely to adopt the ISDB-T standard in coming years include Uruguay, Peru, Venezuela, Bolivia and Paraguay. This is anticipated to generate one of the largest unified Mobile DTV markets worldwide, totaling around 300 million potential viewers.

“We have been supporting mobile digital TV since the beginning with the introduction of the most innovative devices on the market,” said Hilton Mendes, Terminal Development Director at Vivo. “Thanks to our strong partnerships with ZTE and Siano, we have surprised the market with a new concept in mobile broadband and mobile TV, bringing groundbreaking innovation in both areas together in one unique device. Our customers can now be connected to the largest 3G Network to watch clear, crisp video from their netbooks, laptops and computers.”

“ZTE is delighted to have launched this advanced mobile TV product in Brazil, together with our partners Vivo and Siano, to bring Vivo subscribers a superior mobile TV viewing experience,” said Radio Wei Zheng, Terminal Director at ZTE Brazil. “We look forward to working with our partners to continue to realize and grow the promise of mass-market mobile TV in Brazil and the rest of South America.”

“With our partners Vivo and ZTE, we are pioneers of the mobile TV market in South America,” added Alon Ironi, CEO of Siano. “The roll-out of ISDB-T in Brazil is about to set the pace for mobile TV adoption throughout South America. Scoring this goal in Brazil prior to the World Cup is a strong testament to Brazil’s strength in growing emerging mobile TV markets, and we look forward to passing on our learnings to other growth markets such as China and South America.”