Analysis

ZF To Acquire Cherry Corporation

29th July 2008
ES Admin
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ZF Friedrichshafen AG is further expanding its leading worldwide automotive supplier position for Driveline and Chassis Technology. Upon government approval, ZF will acquire the Cherry Corporation, headquartered in Pleasant Prairie, Wisconsin, with production locations in Germany, the Czech Republic, Mexico, Hong Kong, China, and India (India is a joint venture with TVS Group). The electronics manufacturer develops and produces among others switch systems, sensors, and control units for the automotive industry. In 2007, Cherry had sales of approximately $ 400 million with 3,100 employees worldwide.
With ZF Electronics, we are reinforcing our competence profile in the fields of mechatronics and electronics underlined Hans-Georg Härter, ZF's CEO and President. In particular for our future tasks in driveline and chassis technology, we can swiftly apply Cherry’s know-how.

Cherry was founded in 1953 and develops as well as produces switches, sensors, control units, and electronics modules for the automotive industry, components for industrial and household applications, and computer input devices. Cherry’s comprehensive know-how for electronics, software, mechatronics, and plastics technology is, for example, currently incorporated in mechatronics modules, sensor systems, operating switches, selector lever modules, and keyless entry electronics. The company employs approximately 3,100 employees worldwide, half of the workforce is located in Germany, with headquarters in Auerbach, between Nuremberg and Bayreuth. For the rest of world, Cherry has approximately 900 employees in North America, 250 in Asia, and 400 in Eastern Europe. Total sales account for US $ 400 million(€ 250 million) with 65 percent generated in Europe.

Peter Cherry, Chairman and President of Cherry said: This transaction has great strategic value as it will allow Cherry to expand its current customer base and ZF will bring substantial additional resources for future growth in all of Cherry’s product segments. There are many opportunities for incorporating Cherry’s technologies into the broad range of ZF applications.

The innovativeness and performance of the company were recognized with the award for the Best Factory of the Year 2005, and, at the end of 2006, with the Automotive Lean Award, as well as in 2008 with the Bavarian Quality Award. Among the customers of the Cherry Corporation are, in addition to ZF, various system suppliers, such as Autoliv, Valeo, Lear, Kiekert, and Continental.

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