XMOS Semiconductor appoints ProGate in Korea

4th February 2008

ES Admin

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XMOS, the creator of Software Defined Silicon (SDS), a new class of programmable semiconductor, has announced it has appointed ProGate Technology as its sales representative in Korea. With its deep understanding of the consumer electronics sector in Korea and the high calibre of its sales staff, ProGate was considered by XMOS to be ideally positioned to communicate SDS’ unique set of benefits to this important region.

With prices and technical features aiming to appeal to the consumer electronics market, XMOS products are expected to prove especially attractive to Korean electronics design companies.

DH Chung, Channel Vice President at ProGate said, “We are very pleased to be partnered with XMOS. Their innovative approach to programmable hardware will be welcome at Korean design houses, especially those focused on the consumer marketplace. We look forward to a long and prosperous relationship.”

“Consumer electronics firms have long desired programmable flexibility in their designs, but programmable logic has been too expensive, and embedded processors too complex to respond to rapidly changing market dynamics,” said Richard Terrill, Executive Vice President of Marketing for XMOS.”

He continued, “Our SDS technology provides the programmable flexibility that’s needed to differentiate products quickly, and removes the overhead and risks of classic HDL-based design flows.”

The announcement of Progate’s appointment coincides with XMOS’ unveiling of the details of its SDS technology and a roadmap set to deliver first product during the first half of 2008.