Volvo and POC strike safety partnership

The new partnership will explore and use the possibilities to extend the safety knowledge and product offer for Volvo Cars as well as POC. The first results will be presented in the second half of 2014. An initial research and development project focuses on communication between cars and cyclists.

“POC’s products blend functional design with lightweight, high-performance materials that offer the ultimate sense of freedom and protection when things really get rough. This is perfectly in tune with our aim to make functionality and safety an emotional experience,” commented Thomas Ingenlath, Senior Vice President Design at Volvo Cars. Just like their high-tech sport gear, our cars blend sophisticated design with strength and intelligent capability. Having the right gear – in our case the car – builds peace of mind and confidence. This in turn enables you to fully enjoy your drive and your adventure."

“With POC’s mission of doing the best we can to possibly save lives and reduce the consequences of accidents for gravity sports athletes and cyclists, it's a treasure to interact on cycling safety together with Volvo Cars. They have the vision, competence and experience and have been leading the development within road safety for more than 80 years, “ commented Stefan Ytterborn, CEO and founder of POC.

“The partnership with POC will be inspiring and fruitful. Both of our companies have a strong emphasis on safety and protection. POC can inspire us to make safety an emotional experience and to create even more desirable cars,” concluded Thomas Ingenlath.