Video Surveillance Camera Based on TI's Digital Media Processing Solution Wins Best CCTV Product Award

Year on year, the innovation and expertise of our industry never fails to amaze, said David Dickinson, BSIA Chief Executive. I congratulate all the winners of this year's IFSEC Security Industry Innovation
Awards, who are a testament to the sheer talent of the private security industry.

The Nettuno MegaPX is one of the first high-resolution IP cameras in the world with a two megapixel (MP) sensor that can elaborate images using MPEG4 compression, 20 times more efficiently than traditional JPEG compression. The camera is based on TI's DM642 digital media processor,
a scalable, programmable digital signal processor that includes accelerators and peripherals optimized for a broad spectrum of digital video end equipments. TI's TMS320DM64xT generation of digital media
processors are fully programmable and offer industry-leading performance for the most demanding multimedia applications.

We chose the DM642 processor running at 720MHz for its great
computational power and special features for video management, audio and
Ethernet, said Fabrizio Colciago, CEO of Cieffe. The DM642 processor
is very much the core of our product and allowed us to integrate
advanced video analytics, networking and data streaming, as well as
MPEG4 compression. In addition, the availability of TI's portfolio of
robust, high-performance analog products optimized for video
surveillance made it much simpler and quicker for us to develop the
product.

We are delighted that our technology has once again allowed a customer to achieve such success in their industry, said Cyril Clocher, business development manager for digital media DSP platforms, TI Europe. TI is committed to providing designers and manufacturers with leading,
innovative technology that lets them go beyond the existing boundaries of end equipments. This is a great example of what our digital media processing technology can do for customers and we're proud of Cieffe's achievement.

The Nettuno MegaPX is one of the industry's first CCTV cameras to combine megapixel resolution with MPEG4 compression, thanks to the advanced digital signal processing power of the DM642. The use of the MPEG4 algorithm with high resolution video avoids traditional restrictions given by JPEG compression. The Nettuno MegaPX provides high resolution video compression with a resolution eight times higher than present-day video technology using the same bandwidth.

Further advantages offered by the DM64xT generation of products include the use of a scalable architecture, making it easy to move a product to the next generation processor without having to rewrite existing code, thereby protecting a customer's software investment. In addition to TI's
extensive in-house system expertise, DM64x products are also supported by a broad network of third parties, who are able to provide specific end equipment solutions, embedded software, engineering services and development tools that help customers accelerate their development
efforts and cut time-to-market.

The Nettuno MegaPX also utilizes a number of TI's high-performance analog products, specifically tailored to fit the needs of video surveillance applications. In particular, TI's TPS23750 enables the
product with Power over Ethernet, which is essential in IP-based video surveillance equipment. Additional power management components with low power dissipation, such as the TPS62110, TPS79328 and TPS79518, provide the four different voltages needed for the DSP and image sensor.

CIEFFE deals with the design and implementation of digital technologies in Integrated Security Systems. The company has become a reference worldwide for leading-edge, innovative Digital Video Management Systems, encoders-decoders and IP cameras of superior quality, performance and
reliability.