Texas Instruments Unveils Integrated HDTV Processor and Development Platform with Full HD Video Processing

The TVP9010 combines advanced video processing with optimally integrated, field-proven analog functions. In support of the upcoming DTV transition, TI is also unveiling an ATSC to NTSC converter box development platform based on the TVP9007, another processor in the TVP9x family, with integrated 8-VSB/QAM demodulator and TVP9x HDTV processor. Demonstrations are available via invitation at the Consumer Electronics Show (CES), January 8-11, 2007, in Las Vegas, Nevada.

New Solutions Create Outstanding HDTV Picture Quality and Audio Performance The innovative video processing technology found in the TVP9010 adds a new level of performance to TI’s well-established TVP9x line of HDTV products. Technologically advanced video processing developed by TI produces sharp, clear moving images, vibrant colors, high contrast and lifelike skin tones for a natural video appearance. Advanced image filtering and correction techniques mitigate picture noise, and high-quality, field-proven 3D Y/C decoding of composite inputs provides compelling digital output from analog input signals.
Manufacturer-controlled parameters enable differentiated picture characteristics by selectively tuning picture parameters, such as sharpness, contrast and color. The TVP9010 ATSC HDTV development platform leverages TI’s extensive portfolio of video solutions by including TI-supplied 8-VSB/QAM demodulation, audio processing, and
power management functions. Included in the TVP9010 development
platform is TI’s TAS3208 audio processor; an audio digital signal processing (DSP) solution. The TAS3208 enables fully-differentiated sound processing, enhancing the viewing experience particularly in flat panel displays with limited speaker options.


Carrying Forward a Tradition of DTV Technology For more than a decade, TI has supplied advanced decoders, processors, converters, DLP® HDTVs and other important functions for digital TVs.
“TI has shipped two million HDTV processors for the ATSC market and fifty million NTSC/PAL 2D/3D video decoders worldwide, demonstrating our experience in providing field proven key TV components,” said Xucheng Wang, worldwide general manager, digital video business, TI. “With the TVP9010, designers can create great looking pictures on large screens from either an analog or digital source. Combined with TI’s networking and multi-format codec/transcode technologies, our customers can develop next-generation TV products with future-proofed architectures.”

Expertise and Vision for the Next Generation of HDTVs To extend the functionality of the TVP9010 HDTV development platform and enable manufacturers to further differentiate and add value to their line-up, TI is demonstrating a networked DTV solution with an array of networking solutions based on its industry-leading DaVinci™ technology.
DaVinci technology supports multi-format encode and decode and is used by many leading IP set-top box providers. Utilizing TI’s networked DTV and flexible DaVinci technology, manufacturers will be able to develop differentiated HDTV sets that can stream rapidly growing IP content in real time.

Availability
TI’s new TVP9010 HDTV processor and development platform along with the
TVP9007 converter box development platform are available now to selected customers.