Texas Instruments Gives Russia Dedicated Support Structure

With current growth levels in the electronics industry reaching 20 percent in Russian-speaking markets according to WSTS, countries such as Russia, Ukraine, Belarus and Kazakhstan promise sustained business opportunities for the semiconductor industry. TI has already been supporting these markets for over nine years, and is now taking its commitment to the next level with local-language resources and support specifically targeted at design engineers in the region.



TI has created a Russian-language website at www.ti.com/ru to offer the Russian-speaking engineering community information on TI's digital signal processor, high-performance analog, logic, linear and microcontroller products and solutions as well as details of Russian-language training sessions. The website also provides information on specific application solutions and the list of TI

distributors throughout the region from whom customers may obtain technical support services, as well as from TI's representative office in Moscow.



At TI we have a long-standing strategy of being close to our customers, a very important part of which is being able to offer direct local support. We are pleased to use this new opportunity to pursue that strategy, so that we can even better understand customers' needs and offer solutions tailored to their specific design requirements, said Jean-Francois Fau, TI President Europe, Middle East & Africa (EMEA).



For the past ten years, through its University Program, TI has been supporting the most influential universities in Russia with access to leading-edge technologies such as Digital Signal Processing and ultra low-power microcontrollers. Today there are 46 DSP Labs in Russia, four in Belarus and ten in Ukraine. Last year, in Moscow and Novosibirsk, TI ran hands-on workshops for academic DSP users helping to support and accelerate the adoption of TI technology by the industry.



In 2007, TI will hold its Developer Conference in Moscow for the second time, dedicated to providing design engineers and managers in the region with targeted, technical training and information

in a variety of application areas, and enabling them to find optimal solutions for their application designs.