Texas Instruments CEO Puts Consumer Center Stage in New World of Video Communication

“As an industry we need to remove the acronyms from the vocabulary of people that just want to communicate with video whenever they want and wherever they are,” said Rich Templeton, president and chief executive officer, Texas Instruments. “Fortunately, signal processing horsepower at the TI chip level, and our deep understanding of the system software are reaching the point where the alphabet soup of protocols running behind the scenes can start to become invisible to the user.”

As the consumer video market evolves from home entertainment to a universal means of communication across cell phones, high-definition projectors and televisions, portable media players, automotive infotainment systems and other networked devices, consumers want easy access to their video content and even two-way interactive video, wherever they go.  TI, with its exceptional toolbox of silicon and software built for video-oriented customers, is strategically positioned to address this challenge and work with electronics manufacturers to provide seamless multi-format video content between all types of video devices over the full range of network connections.

“The real driver for video content, ultimately, is the consumer.
Consumers will demand services such as HD programming on demand, amazing looking displays, as well as content available to them anytime, anywhere, and will seek this from traditional and non-traditional sources, reports Ida Rose Sylvester, senior analyst for IDC. A company that can touch so many different parts of the video ecosystem, from capture and processing, to deliver and display, will be uniquely qualified to help its customers make products that can automatically take existing video content and change the format, bit rate and/or resolution in order to view it on another video device.”

The ability to seamlessly move content and do it on-demand is possible through a technology called transcoding.  A new research study done by IDC concludes that multi-format transcoding capability will bridge a crucial gap in delivering the vision of anytime and anywhere video communications. To download a copy of IDC’s report, “Transcoding: The Future of the Video Market Depends on It,” visit www.ti.com/transcoding.