Sugarbroad brings expertise to ParvasID

28th September 2017

PervasID

Mick Elliott

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Following the company’s recent launch of its “world first” near 100% accurate wide-area passive RFID detection Space Ranger 9200 technology, PervasID is expanding its advisory board with the appointment of Ian Sugarbroad. He brings over 40 years of entrepreneurial experience growing successful companies both in Silicon Valley and the UK.

Since 1998 Sugarbroad has managed three successful venture backed start-ups as either CEO or COO, two in the Silicon Valley (interWave Int'l and LGC Wireless) and the latest one in Cambridge, UK (ZinWave).

Prior to 1998 he was a senior executive at Nortel Networks where he was one of a small founder group of executives who built Nortel’s Wireless Group from scratch to a $4.5bn business in 10 years.

Sugarbroad’s extensive international experience allows him to build an organisation with tactical alignment to common objectives, enabling a rapid transition from a start-up's early revenue to strong revenue growth and profitability in multiple markets.

He commented “RFID has been treading water for some time now and the technologies have not yet delivered on the promise. PervasID’s patented innovations are just what the sector needs and I’m delighted to be able to bring my experience to the table of this exciting and fast-growing company. “

Sabesan Sithamparanathan, CEO of PervasID said “We are honoured to have someone with Ian’s experience join our board. We now have the right team to take this business to the next level.”