Software and Hardware Ecosystem to Unleash the Power of AMD Fusion Technology

“AMD and its partners are leading the way to a new era of computing distinguished by immersive entertainment, outstanding Internet browsing and fast, efficient processing of digital workloads,” said John Taylor, director, AMD Client and Software Product Marketing. “The creation of a robust x86- and GPU computing-based ecosystem to enable these next-generation experiences is the culmination of long-standing collaboration with developers, software and tools vendors, and component suppliers, as well as technology investments made possible by the AMD Fusion Fund.”

“Personal computing is undergoing a significant evolution, fueled by the explosion of digital and multimedia content to enable a truly immersive web experience,” said Tami Reller, corporate vice president of Windows marketing, Microsoft. “We think the work AMD has done with Fusion to combine x86 CPU architecture and discrete-level graphics performance creates opportunities for Windows 7 and Internet Explorer 9 to deliver real-world customer benefits including accelerated browsing, HD video and 3D gaming.”
Next-Generation Applications

To access the uniquely powerful and efficient capabilities of the APU architecture, AMD collaborates with a variety of middleware and tools providers to offer software development kits that facilitate the use of industry-standard application programming interfaces (APIs) such as OpenCL™, OpenGL™, Direct2D and DirectCompute. AMD further supports the optimization of software for AMD Fusion APUs with AMD Accelerated Parallel Processing (APP) technology, which helps developers more easily tap into the combined power of the GPU and CPU to accelerate existing applications and create new possibilities in software.

Dozens of innovative companies will be demonstrating amazing computing experiences enabled by AMD technology including AMD Fusion APUs at the Consumer Electronics Show (CES) this week in the Wired showcase sponsored by AMD (Grand Lobby), as well as in the AMD Technology Showcase. A variety of applications that span multimedia, gaming, productivity, web browsing, facial recognition, video conferencing and more will be on display from leading software suppliers, including:

* Adobe
* ArcSoft
* Codemasters
* Corel
* CyberLink
* DivX
* EA / BioWare
* Earthsim
* Firaxis
* Gazillion
* Microsoft Internet Explorer
* Microsoft Windows
* Nuvixa
* Roxio
* Sega
* Turbine
* Viewdle
* ViVu

AMD motherboard partners are also innovating around the launch of the first AMD Fusion APUs, as leading original design manufacturers (ODMs), including ASUS, Gigabyte, MSI and Sapphire, have announced integrated APU/motherboard products for the first PC platforms featuring AMD Fusion APUs.