Renesas Electronics Europe Expands Sales Drive in Russia

PT Electronics, based in St. Petersburg, has multiple offices throughout Russia and has become one of the top five electronic component distributors in the region since it was founded in 1992. Renesas has added dedicated technical and commercial personnel resources to support PT Electronics and other local distributors, providing Russian-language sales and technical support.

With a team of over 200 specialists, PT Electronics is focusing on driving sales for Renesas’ families of microcontrollers, analogue and power devices, optocoupler devices and memory products. It will focus its promotion and sales activities on motor control, lighting, consumer, and security applications.

“As one of the leading electronics distributors in Russia and the CIS, we’re happy to be partnering with Renesas as the world’s leading supplier of microcontrollers,” said Alexander Blokhin, Vice President Marketing at PT Electronics. “Its wide range of quality components will help us drive sales forward in this promising market – to the benefit of both our companies.”

“We’re delighted to have won PT Electronics as a new distributor in Russia,” said Guido Schreiner, Sales Manager, Special Distribution at Renesas Electronics Europe. “It is one of the top names in electronic component distribution with over 2000 customers in the CIS countries. The appointment marks a milestone for Renesas in terms of our aggressive drive to increase sales in Russia and other CIS countries, and we’re very much looking forward to working with PT Electronics on new customer projects.”