Quadruple success as BMW Group wins Plus X Award 2011 for ConnectedDrive

Only the most efficient, the most innovative and the most sustainable products are considered for the honours in the world’s biggest technology, sports and lifestyle competition. They must have at least one or more additional features, i.e. that certain “Plus X” factor, which accentuates the added value of a product through appropriate innovations, distinguishing it from all its competitors.
To select these products, an international, industry-neutral jury of 134 specialised journalists and market experts from 32 countries evaluates extraordinary design, innovative technologies as well as intelligent and straightforward operating concepts. Ergonomic and ecological product attributes, the use of high-quality materials and their processing are other equally important factors that go into the decision of a “Plus X Award” honour.

In the ‘Automotive’ evaluation category, the jurors were highly impressed by BMW ConnectedDrive. The quadruple honour with the prestigious “Plus X Award” once again underscores the peak position BMW has taken over the competition with regard to intelligent networking of the driver, the vehicle and the environment. The portfolio of mobility services and driver assistance systems from BMW ConnectedDrive now comprises numerous innovative functions that increase travelling comfort, take the infotainment experience to a completely new dimension and further optimise the safety of BMW vehicles in the most varied driving situations. BMW ConnectedDrive assumes the role of a personal driving assistant and – by networking intelligently with the environment – gives the driver access to vehicle-specific information according to the situation and whenever it is required.