NXP Scores Gold for its Innovative Website and Marketing Campaigns

Both awards recognize the outstanding efforts NXP has made to help simplify the lives of busy electronic designers while also educating them about pressing industry issues.

Facts/Highlights:

* 2010 WebAward for Outstanding Achievement in Web Development
o Organized by the Web Marketing Association, WebAward recognizes the best and most effective websites on the Internet today
o NXP won the award for its work in using the web to help engineers save time in application development and by designing a tool for the ‘power user’
o NXP.com’s interface is well suited to the intended audience – engineers seeking specific technical parameters
o Transparent catalog interface with easy navigation

* OMMA Member’s Choice Award for Best Integrated Online Campaign
o MediaPost’s OMMA Awards recognize integrated marketing campaigns which utilize online media in the promotion of brands, products and services
o NXP’s winning campaign on lighting education focused on the phasing out of incandescent lamps, which are being replaced by energy-saving alternatives such as CFL and LED bulbs
o Website enables engineers to interact with NXP in multiple ways from viewing educational videos and downloading technical documents, to asking design questions and requesting product samples or buying products

Supporting Quotes:

* “Winning both of these internationally recognized awards is a huge achievement for the Marketing discipline in NXP. We will continue to spend a lot of time with our customers to be able to further service them with what they need. We’re committed to continue to improve our website, mobile applications and effective marketing campaigns to help customers find the information they need quickly,” said Sander Arts, vice president of marketing- and corporate communications, NXP Semiconductors. “These accolades demonstrate that our team is really driving an award-winning web marketing program truly centered around our customers and the new ways in which they acquire information on products.”
* “The web is an ever-changing, dynamic tool and it’s important that companies design their sites with the user in mind. At NXP our web vision is centered around engineers and, with the growing importance of our web channel to act as a sales and design supporting tool, we are constantly working on optimizing our website to enable this audience to find technical and commercial documentation quickly, buy our products and get great online support,” said Michel Claassens, senior director of global web marketing and branding, NXP Semiconductors. “In addition, by creating an app for the iPhone®, iPad™ and iPod® Touch, engineers can now also browse over 10,000 products from NXP’s product portfolio at anytime, anywhere. The WebAward is a great endorsement for the changes we have already made and for those that will come.”
* “Our online marketing campaigns bring all customer-focused activities together to generate sales leads, said Han Nabben, director of integrated global marketing, NXP Semiconductors. We put a lot of effort in understanding the needs of our customers and distributors and in having a customer oriented organization in place that is well equipped to addresses these needs quickly in a streamlined and fully integrated way. The OMMA award is a great international recognition for our contextual, conversational marketing approach that is centered on online engagement.