Analysis

New Worldwide Marketing Director for CML Innovative Technologies

8th March 2006
ES Admin
0
CML Innovative Technologies has appointed Stefan Keller as Worldwide Marketing Director with immediate effect. Only recently appointed European Marketing Manager, Keller has now taken over worldwide responsibility for all of CML-IT’s Multi-Market Marketing activity.
Keller’s appointment is a further step in the strategy of CML-IT’s Worldwide Multi-Market team to better leverage its global resources. In 2005 the company integrated local CML-IT plants from several countries into a seamless global network of power houses for lighting solutions. For the first time ever CML-IT published a global selector guide with products from all factories and introduced a consistent global product launch process.

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