New automotive aftermarket strategy revealed from NSK

NSK considers there to be good growth prospects in the IAM, particularly for wheel bearings. The company occupies a leading OE position in terms of third generation hub wheel bearings, so entry to the aftermarket is the logical next step.

In Western Europe, NSK will initially focus on the markets of Germany and France, even though they are highly saturated with a high level of competition. The other initial target market, Russia, offers a very different dynamic as an emerging marketplace showing rapid development. The demands and the way of doing business are very different in Russia, giving opportunities for quick growth. NSK is also targeting emerging markets such as Turkey and the Middle East.

Paul Cranston, Automotive Aftermarket Director at NSK Europe said: “We worked extensively to develop value propositions, group them through our offer with OE quality and a fair price, and of course, we strive to ensure reliable delivery.”