Analysis

New Appointments at Deeter In Response to Sales Growth

30th October 2012
ES Admin
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The Deeter Group have made two key appointments in response to increasing sales of their market leading UK designed and manufactured electronic sensors and control systems.
Neil Palmer takes up the role of UK Sales Manager with responsibility for the launch and growth of the new Deeter explosion proof (ATEX, IECEx) liquid lever sensor and wireless sensor product ranges. Neil will run all UK sales and marketing activities for these product ranges as well as driving future development in response to customer feedback from the relevant markets.



Neil studied Robotic and Electronic Engineering at the University of Salford and worked as a design and development engineer on electronic engine controls for commercial and military airplanes before deciding to pursue a career in a more customer focused role. His sound engineering background is a major asset to this new position. His previous sales experience includes electro-magnetic interference (EMI) products and he is able to use his engineering skills on a daily basis to assist customers to design-in the correct product first time and appreciate the value of exceptional product support.



Neil comments” Deeter Electronics shares my philosophy of leading the field in service as well as function. This new role gives me the ability to focus on sales of the new products and really drive sales up through attacking new markets and expanding the product range to suit the needs of our customers.”



The second new appointment is that of Chris Bull to the post of IT Manager. Chris will be responsible for management of Deeter’s internal network, all computer systems and all of their global websites and online stores. Chris has a BSc in Biochemistry from the University of Surrey and has spent the four years since he left working in IT Support.



Chris says “I am looking forward to working with the team at Deeter to put in place a number of improvements internally and to the Deeter websites in order to enhance the customer experience and improve The Deeter Group’s high standard of service.”



Peter Whiteaker, Managing Director of Deeter Group, comments ”As we continue to introduce new products and develop new markets it is essential we have a strong team in place to provide the high level of customer service for which we are known. Neil will be rolling out our recently introduced ATEX approved sensor ranges which opens up a large new market for Deeter on top of our existing wide range of standard products and fast turnaround custom designs. Our online presence continues to grow in importance with rapid growth in e-commerce enabling our products to be bought globally. Chris will have a vital role in ensuring our website and online shop offers the best customer experience possible.”

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