National Instruments promotes Francis Griffiths to VP of Sales for Europe

Griffiths was promoted to District Sales Manager in 1992 and, after more than doubling sales in his territory, was promoted again to UK & Ireland Branch Manager just four years later in 1996. During his three year tenure, the branch developed its Alliance Partner program, more than doubled its sales and staff, and moved from distribution to a direct sales channel in Ireland.

Since 1999, as European Director, Griffiths has held responsibility for European Sales, during which time sales across the continent have almost doubled, and many new branch offices have opened, including several new offices in high growth areas of Eastern Europe.

Throughout his eighteen year career with NI, Griffiths has worked with many European major accounts and partners, including BAE Systems, Nokia, Siemens, Nissan, Motorola, Xerox, TRW, BP, Tektronix and Ericsson. Recently, he has worked closely with National Instruments RF team and UK- based Select Alliance Partner, Amfax, focusing on significant global opportunities in the communications industry. As Vice President of Sales for Europe, Griffiths is responsible for sales across Europe, as well as working with sales management worldwide to ensure the NI global sales force evolves with the company’s ongoing growth and expansion into new areas such as high-end RF test and embedded design.

“It's a real honour for me to receive this recognition, working for such a great company”, said Griffiths. “It's been enormously exciting, challenging and rewarding working with our employees, customers and partners in the UK and across Europe over these past 18 years. We've been able to deliver huge productivity improvements with our technologies in the test, measurement and automation space, and I look forward to continuing to develop this successful partnership”.