Movidius Launches Myriad Platform for Enhanced Mobile Media Experiences

Movidius will be demonstrating the Android version of Myriad at Mobile World Congress in Hall 2.1 at Booth Number C61, Barcelona, 15th-18th February 2010. Customer samples of Myriad based products and developer kits are available to qualified customers.



Movidius’ Myriad combines superior real-time video editing capabilities, 3D imaging and HD quality video recording and playback in a single platform. Myriad also supports Movidius’ best-in-class video enhancements for improving low-bitrate internet video and mobile television where applicable. All these features allow OEMs to differentiate handsets and other products with unique features in an increasingly crowded market.



User experience is everything. With consumer frustration at the poor quality of their mobile media experiences to date, Movidius’ Myriad Android platform allows applications to include sophisticated video and photo processing to compensate for sub-optimal handset optics. This provides users with enhanced inline video and photo capture quality, while also providing creative enhancements through the addition of unique video and photo effects producing impressive results for sharing with family, friends and more.



Consumers are getting more savvy about their mobile phones”, said Sean Mitchell, CEO of Movidius. “As the iPhone has proven, today's consumers are buying usability and not just more megapixels. Handset manufacturers and network operators recognise this and are keen to add unique features such as video editing and now 3D imaging to the next generation of mobile phones so consumers can have the best possible overall experience for capturing, editing, viewing and sharing their photos and videos in real time directly in the handset.”



Success in the mobile multimedia field is dictated by superb performance, but also through delivering a great user experience. With top rankings and featured in Wired Magazine and The New York Times, Seattle based photographer Chase Jarvis' iPhone app Best Camera is showing the way mobile photography can develop this new paradigm. By providing consumers with an intuitive interface and powerful functionality, we achieved phenomenal success with the Best Camera app, said Chase. The creative person in me is ecstatic about the technology Movidius is developing. It will enable breakthrough performance in mobile photography and video.