Mobile Search Leader EVRYX Announces Strategic Interim Funding to Bolster IP

“This is a strategic round for us,” says Evryx Chief Financial Officer Ken Richards. “With revenues climbing from our global operations, particularly in Japan and China, this funding provides us additional capital to strengthen and defend our patent portfolio.”

Evryx’s patented image recognition technology is setting the industry standard for mobile search around the world with four active global brands: LinkMe Mobile (US), ShaLink (Japan), Evryx China (China), and SnapNow (UK). Along with numerous editorial and advertising partners, Evryx continues to create highly successful mobile commerce apps – currently powering the mobile search functionality for the top-ranked Barnes & Noble Bookstore application for Apple's iPhone and iPod touch. With Evryx's unprecedented image matching accuracy rate at higher than 95%, the Barnes & Noble app has handily rocketed past 1 million consumer downloads in just a few short months since its release – making it the most successful mobile bookstore application ever created. Across the globe, Evryx engineered Japan's largest m-commerce application by link-enabling more than five million products for leading Japanese e-tailer Value Commerce – and just launched a 3-month test pilot campaign to link-enable all Asahi Mullion 21 lottery promotions running in Japan's Asahi Shimbun newspaper, the 2nd largest daily newspaper in the world with more than 12 million readers worldwide each day.

Evryx's technology fundamentally changes advertising and mobile commerce by reaching out and connecting consumers to brands the moment a consumer becomes interested in a product – transforming traditional marketing into measurable and immediate consumer engagements. “Evryx makes traditional advertisements interactive by linking them to additional content (e.g., mobile coupons, targeted promotions, product information) specifically tailored to influence consumer behavior,” says Tony Spencer, Ph.D., Chief Marketing Officer of Evryx Technologies. “By engaging consumers in an innovative one-on-one brand conversation via Evryx’s patented image recognition technology, brands and retailers are provided real-time data regarding who is seeing their ads and interacting with them. This is mobile commerce at its most targeted.”