Analysis

Minicom Appoints David White VP Sales North America

18th February 2010
ES Admin
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Minicom Advanced Systems, a leading developer of remote access and KVM solutions for the data center, has appointed David White as Vice President of Sales for North America. In his new role, White will be in charge of all sales of Minicom’s branded products.
“Having David on board adds great power to our sales leadership,” said Eli Sasson, CEO of Minicom. “His rich, relevant experience in data center remote access and efficiency will help us satisfy the increasingly complex needs of our customers. Our business partners will benefit from David’s proven ability to expand the sales channels through strong partnerships built on loyal and trustworthy relationships.”

“I am excited to be a part of Minicom, and to promote our data center remote access and management products,” said David White. Even when competing with Minicom in the past, I appreciated our customer focus and solid product reputation. Specifically, I am excited about the Data Center Alliance, initiated by Minicom in December, as it brings real value to both customers and vendors in the Data Center management space. The DCA is the right way to ensure reduced costs while improving capability of the products our customers are already buying.

A sales expert, White has spent many years involved in sales and marketing for technology companies. Prior to joining Minicom, White was Vice President of Sales for North America at Avocent, where he drove sales to IT decision makers in the data center. Before Avocent, White served as Vice President of Sales for North America and APAC at Cyclades, spearheading their sales efforts and delivering consistent growth of market share.

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