Microlease/Livingston names Prax to head sales in Central Europe

Prax brings considerable industry experience with him, having spent over 25 years’ in the EMEA test and measurement business.

Prior to accepting his new role at Microlease/Livingston, he had held high-level management positions at Tektronix, Ametek and JDSU (now known as Viavi).

In addition to supporting existing clients, an important aspect of his work will be educating companies located in the region about the merits of employing more sophisticated test sourcing strategies that maximise available budget, helping to prepare them for technological advances in relation to Industry 4.0, the Internet of Things (IoT), next generation semiconductor processes, etc.

As Prax explains, “We need to show that the changing technology landscape means that traditional practices are becoming increasingly outdated. Rather than just simply buying items of test equipment without any real visibility as to what their utilization will be in the long term and how test requirements may change, companies must make sure they are fully aware of the many different sourcing options now available to them.”

“By making use of the various services offered my Microlease/Livingston, companies can benefit from greater flexibility and mitigate potential risks. Access can be gained to the latest equipment models on a fully future-proof, pay-per-use basis, without exposure to hidden costs or any upfront investment being required,” he concludes.