Mentor Graphics announces program for Automotive IESF 2013

The IESF program includes numerous industry presentations, breakout tracks on specialist topics, a solutions exposition including corporate-sponsored booths, product demonstrations, and networking events. IESF continues to be the only event with tracks dedicated to wire harness design and engineering in the automotive sector. Mentor also announced that IESF will continue to be sponsored by IBM and SAE International.

New this year is a track dedicated to electric and hybrid vehicle design. On these topics, the keynote will be from Oliver Kuttner, founder and chief executive officer of Edison2, a company involved in the ongoing development of the “Very Light Car” and winner of the Progressive Insurance Automotive X-Prize. The Progressive Insurance Automotive X-Prize was a global competition that awarded $10 million to three teams that built cars that achieved at least 100 MPG in real world driving; Edison2 won in the mainstream class.

Other speakers at IESF include Angus Lyon, chief engineer, Electric Drive Train, Drayson Racing Technologies, the company that recently set a new World Electric Land Speed Record of 204.185mph; and Adam Fowlkes, electrical engineering manager from Proterra Inc., the leading provider of zero-emission commercial transit solutions.

Other topics in the 70 sessions include the following:

• AUTOSAR - Updates, Challenges and Experiences – Robert Rimkus, engineering group manager for Software Architecture, General Motors
• Vehicle Software and Electrical Management: Process, Methods, Tools and Infrastructure - The Ford Experience – Christopher Davey, senior technical leader, Software and Control Systems Engineering, Ford Motor Company
• Connected and Electrified Vehicle - New Role for Standards – Jack Pokrzywa, director, Ground Vehicle Standards, SAE International
• Integrating a New ECAD System with Service Publications – Arnold Taube, principal engineer, Deere & Company
• Bringing Best-in-Industry Capability to our Engineers to Free Them to Innovate – Aaron Shin, senior director of Transition to Production, Raytheon
• Importance of Systems Engineering for Aston Martin – Alan Bennett, chief engineer, Electrical and Electronics, Aston Martin
• Systems Engineering at the Platform Level – Martin O'Brien, general manager, Integrated Electrical Systems, Mentor Graphics
• Industry Update: Electrical and Electronics 2013 Industry Trends and Observations – Paul Hansen, The Hansen Report
• Strategic Reuse - A Fundamental Approach for Success in E/E Engineering – Dr. Ron Felice, solution architect for Real Time and Embedded Systems, IBM
• Delivering Multi-domain Automotive Electronic Systems with GENIVI, AUTOSAR, and Hypervisor Technology – Warren Kurisu, director of product management, Embedded Software Division, Mentor Graphics
• Is that Your Customer? IBM's Latest Findings from Automotive Executives and 4,000 other C-suite Level Executives – Karen Newman, vice president, Americans Automotive Industry, IBM

Mentor Graphics has also announced IESF events in Germany, China, India and Japan. For more information or to register, visit http://www.mentor.com/iesf.