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Lorlin Appoints Saelig As American Technical Sales Office

6th March 2007

ES Admin

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Lorlin Electronics has announced the appointment of Saelig Co. Inc. of Pittsford, NY, USA as its technical sales agent for North America. Saelig was established in 1988 and has a growing reputation for introducing and supporting unique electronic products to American engineers. It represents and markets products from more than 50 companies worldwide. Saelig's application engineers give US based customers knowledgeable advice for specific applications involving both standard and custom designed components.

Lorlin Electronics, founded in 1961, is one of Europe's leading designers & manufacturers of standard and custom rotary, key, push-button, indicator switches, push-push potentiometers and dimmer switches. Its UK design and manufacturing facility has ISO9000:2000 and it has volume manufacturing partnerships in India and China. Typical applications for Lorlin switches include test and measurement, lighting, security and safety systems, and household appliances.

Dan Walker, Sales Manager For Lorlin Electronics comments, “70% of our sales are in export markets and having motivated, technically capable distributors worldwide is key to our continued success. Saelig are a very good fit for us as they offer both design-in support and e-commerce solutions for standard component sales.”