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Lantronix Targets European Growth with Appointment of VP EMEA Sales

4th October 2011

Lantronix

ES Admin

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Lantronix has appointed Martin Poppelaars as vice president of EMEA sales. Poppelaars, who has more than 20 years of sales and management experience, was previously director of EMEA sales at Lantronix. In his new role, Poppelaars will be responsible for developing the company’s customer-driven product development strategy and enhancing its channel partner network. His objective is to drive further growth across Europe. Worldwide, the company has already connected over three million Lantronix devices across more than 10,000 customers.

Lantronix solutions allow businesses anywhere to remotely access, manage and control any electronic device, and make better decisions based on real-time information. Among the key markets served by Lantronix products are security healthcare/medical, energy, industrial, government, and transportation.

Poppelaars said: “European firms are increasingly realising the efficiency, cost-saving and security benefits that remotely managing business equipment can have. As a company that has been at the forefront of global networking technology for more than two decades, we are well placed to meet this demand. M2M solutions not only connect machines, they allow organisations to securely control, monitor and manage their business processes from anywhere in the world.”