Lamborghini and TheNewsMarket win at the Digital Impact Awards 2017

The Digital Impact Awards – organised by Communicate Magazine – honour the very best in digital communications in Europe and reward organisations that are truly making a difference to the digital communications world.

With the drive to deliver a resonating brand story, iconic luxury car manufacturer Automobili Lamborghini re-launched its online media centre with the aid of long-time partner TheNewsMarket.

"This is a phenomenal win that pays testament to both TheNewsMarket and Lamborghini’s digital and communications teams”, said Matthew Thomson, Managing Director at TheNewsMarket. “It is an honour to receive recognition from the industry and we are proud to be sharing this with our client. We are always working on enhancing our online newsroom technology and providing state-of-the-art solutions so we are excited with what is coming up.”

The Lamborghini Media Centre is a one-of-a-kind multimedia news site which includes a range of features and optimisations informed by journalist feedback and TheNewsMarket’s ongoing research projects.

The technology and expertise behind the platform have resulted in a beautiful, accessible, easy-to-use press site through which Lamborghini could share news and multimedia content not only with journalists but also bloggers and enthusiasts.

Since launch less than a year ago, the new Lamborghini media centre has seen improvements in metrics across the board and the response so far has been tremendously positive.