Analysis
Laird Technologies Launches Multi-language Versions of Website
Laird Technologies today announced the launch of its fully translated Simplified Chinese website, along with language portals for Traditional Chinese, Japanese, Korean, and German versions of www.lairdtech.com. These various language versions are accessed through the ‘Select Language’ drop-down menu on the site.
LairTo better serve global customers and visitors, these multiple translations are a key step in making the company’s website even more user friendly, as well as present the company’s broad product portfolio of new technologies and product customization capabilities.
“The Simplified Chinese site and language portals give our global customers and visitors a convenient choice of languages to better understand Laird Technologies’ entire product portfolio and custom solutions capacity,” according to Blaine Bateman, Laird Technologies Vice President of Marketing. “Because we serve a myriad of product and market application areas related to the global communications revolution, our site now provides easier access to our ‘Innovative Technology for a Connected World’.”
Easy one- or two-click navigation sends visitors directly to product categories that drill-down to product lines and individual products without leaving the home page. The company’s major product categories include Antenna and Reception solutions, Mechanisms for Mobile Devices, EMI Solutions, Thermal Management Solutions, as well as Wireless M2M and Telematics Solutions.
Each page on www.lairdtech.com contains ‘Contact Us’ links, including ‘smart’ product-specific information for the appropriate product category that links visitors quickly to their local Laird Technologies support team. ‘Where to Buy’ links connect users to Laird Technologies’ large network of distribution partners around the world.
The site also expands and details the industries in which Laird Technologies’ products and technologies are applied. In addition, www.lairdtech.com provides an expanded online catalog linked to product pages for easier drill down and product-specific descriptions.
Beyond product information, the new website also delivers easy access to information about Laird Technologies as a company, including information about career opportunities, as well as a full view of Laird Technologies’ global footprint of research and design facilities, manufacturing plants, and customer support locations.