Home > News & Analysis > Ismosys evolves from Spectrum as new demand creation channel for high tech chip solutions

Analysis

Ismosys evolves from Spectrum as new demand creation channel for high tech chip solutions

21st April 2009

Ismosys

ES Admin

0 0

Ismosys has been announced as the new trading name of the international semiconductor rep organisation, the Spectrum Electronics group. The name change is designed to reflect a new approach to the sales channel, combining traditional representation services with other, significant value add services, including specialised inventory holding and shipment capability for partners with limited channel structure or those requiring a very focused approach. Above all, Ismosys works in partnership with all business sectors to deliver exactly what the customer requires at any stage of the product – or company – development cycle.

At the heart of the new business model is www.Ismosys.com, a web community developed for, run and used by the global electronics engineering community since 2007. The portal not only includes full details of all the semiconductor lines held by Ismosys, but also welcomes inputs, partnerships and collaborations from other complementary component manufacturers, product design houses, contract manufacturers, distributors, bloggers, analysts, financial institutions and more.

Ismosys (International Sales, Marketing and Operations Sys-tem) is a demand creation company, adding product sales and design and support services to a traditional repping business. Ismosys does not compete with traditional distribution channels as the lines it offers are not generally held by the majors. Where manufacturers are shared with established international distribution Ismosys actively generates future business for its distribution partners. In this way, both customer and semiconductor vendor are happy, since designers gets the service they need and the IC maker gets exposure for its leading edge products.

Comments Ismosys MD, Nigel Watts: “Ismosys cultivates emerging technologies that are not yet served by global distribution. We also provide technical support to our franchises’ distribution channel partners, maximising that business. Our web portal, www.ismosys.com, established in 2007, is much more than just a list of our manufacturing partners. Instead it is a space for the wider electronics community to interact and we encourage everyone to get involved and help it grow. From a semiconductor manufacturer’s point of view, it is also the fastest lead generation and follow up system in our industry.

Ismosys has offices in seven European locations. Currently it holds rep and rep/stocking agreements with 25 leading semiconductor and high tech companies, including start ups like Gainspan and LS Research, and established names such as Cavium Networks and Radisys.