Interactive Vehicle Display to Highlight Laird Technologies’ Solutions for Automotive Market at Telematics Detroit 2013

The telematics that will allow cars of the future to “see” and “talk” with each other also will enable medical devices to wirelessly provide valuable data unlike never before, according to Jim Ciccarelli, Segment Director for Telematics at Laird. “Telematics and wireless technology has significantly changed the automotive industry,” said Ciccarelli who will be among various experts presenting at Telematics Detroit 2013. “We are looking at how we can take those same technologies into other markets.”

Ciccarelli will speak on Thursday, June 6 at 2:40 p.m. ET. His presentation, titled “Taking Telematics Beyond Automotive,” will discuss how to provide full value-add to vehicles by tapping into other wireless, M2M ecosystems. Topics discussed will include integrating cellular, Wi-Fi and Bluetooth® technologies, interfacing to medical devices for first responders and enabling telematics suppliers to move into new wireless verticals through strategic partnerships.

During the exhibition, Laird will highlight their broad mix of products and solutions for the automotive industry. Antennas, Telematics Devices, EMI, Ferrites, Active Thermal Management, Thermal Interface Materials and Embedded Wireless solutions will be showcased at the booth through an interactive vehicle display. Advanced concepts displayed in the vehicle will include low-energy Bluetooth Smart™ modules, LTE/MiMo reception and wireless sensors using energy harvesting.

“Laird has a lot to offer the automotive market,” said Ciccarelli. “When you look at how the vehicle has changed -- even in the last 10 years -- you can see the possibilities of the future,” he said. “Beyond just telematics offerings, Laird’s products address the full range of automotive electronics, and we partner with some of the leading OEMs and Tier 1 companies in the industry to develop solutions for the future.”

Telematics Detroit 2013 is the world’s largest annual telematics forum for the mobile, digital, consumer electronics and automotive industries. This year’s event boasts a conference with 5 focused tracks and more than 800 senior level executives registered for exclusive keynote sessions and networking events. The exhibition covers 43,000 sq. ft. and over 100 booths showcasing product launches, demonstrations and new technology to more than 1,800 attendees.

Laird is an industry leader in the design and manufacturing of performance-critical products for wireless and other advanced electronic applications. The company’s engineer and design teams can develop custom solutions for virtually any application. Through innovation, reliable fulfillment and speed, Laird is a trusted partner and supplier for many of the world’s leading companies. Solutions are supplied across several industries including automotive, telecommunications, information technology, consumer products, medical and industrial markets.