Imagination's technologies enables new 'radio for the Facebook generation'

Sensia is the world's first high resolution DAB digital and internet-connected touch radio. It combines a unique, large colour touchscreen with a state-of-the-art and intuitive user interface which not only delivers a new way of using radio but also enables the delivery of advanced multimedia content, information and Web 2.0 applications.

Sensia is built around processing cores from Imagination's META and ENSIGMA technology families and the company's internet portal platform, the Lounge. The radio will be available in time for Christmas 2009.

PURE Sensia is another key example of Imagination's vision of the future of connected radio. Sensia gives users a unique way of interacting with internet and radio content, including: podcasts and listen again services; DAB/DAB+* and FM; a growing set of custom 'Apps' providing access to services such as weather, news, Picasa, Facebook and Twitter; and DAB broadcast slideshows**. Sensia is also a media streamer enabling users to listen to music stored on a home computer or network storage device via Wi-Fi.

Says Hossein Yassaie, Imagination Technologies' CEO: Sensia heralds a new age in radio where broadcast and connectivity work together to deliver the pre-eminent listening experience. Broadcast by far has been and will always remain the most practical and efficient way to reach a wide audience. We have integrated broadcast with new technologies for internet connectivity and content delivery, under a state-of-the-art user interface, which will create a channel for consumers to communicate across social media and with the broadcasters, without any need for PCs. This combination of technologies is the catalyst to springboard radio to high visibility and status in the 'connected age'.

Sensia connects to The Lounge radio and media portal (www.thelounge.com) which acts as a high quality index to the best internet content as well as a convenient web-based tool for users to manage their connected radio experience, saving favourite stations and accessing exclusive content as part of a growing portfolio of services.

Continues Yassaie: We developed The Lounge with the media savvy consumer in mind and Sensia is the first PURE product to fully realise its potential. There are ongoing and growing industry partnerships and a substantial roadmap of additional services in the pipeline, such as music download, content tagging and a range of new Apps, which will ensure that Sensia is the product to beat in its sector.